Alexandra founded URBAN in 2013. She has a vision to bring joy to people’s everyday experience of the city. By synthesising her background in art, landscape and sustainability, she transforms urban spaces to places of art and beauty. She is a chartered landscape architect in the UK, and also worked for a number of years in Canada where she trained.

In the last 15 years, Alexandra’s work has focused in the UK and abroad, including work in Russia, Asia, the Americas and the Middle East. She is capable of working at all scales: as Project Director for the Qatar Public Realm, she developed a strategic plan for all of the country’s public realm, while at the same time designing detailed, specific mock-ups. Currently she is completing the SKY TV campus in London.

Before founding URBAN, Alexandra directed the Martha Schwartz Partners office in London for a number of years, and then went on to lead the Aecom Design Team in Europe. Aside from URBAN, she also advises cities such as Moscow and Vilnius on public realm strategy, and acts as a Design Council CABE Built Environment Expert.


Matthew Getch joined URBAN in late 2016 as a partner.  Prior to joining Alexandra, he was responsible for directing the ceative design process at Martha Schwartz Partners and Peter Walker Partners. 

With over 19 years of experience as a landscape architect, Matthew has participated on a plethora of projects located around the globe with a variety of world-renowned architects.  His major interest is focusing on cities and the contextual urban landscape in which they sit.  The work spans from site specific, small urban spaces to large, regional and strategic landscape planning which focuses on the creation of valuable public space while creating identity and a sense of place which differentiates itself from the global trend of uniformity, regularity and homogeneity.